Secured Mail continue to support the launch of the Joint Industry Committee (JIC) along with Royal Mail and the DMA. The scheme has been launched to measure the daily readership and usage of direct mail by UK consumers and aids advertisers with new tools to improve media understanding and planning.
Early pilot research using JIC’s data has showed that 75% of mail delivered to UK homes is opened and read and shared. The initiative aims to produce more data like this in order to benefit the industry and provide valuable insight into sustainable growth for future campaigns.
At Secured Mail we are actively supporting the JIC initiative and provide guidance to all our mailing customers on how to become part of the scheme. Please see the formal communication below or visit our Resources web page to view the Guides outlining how to Opt In or Opt Out of The JIC Initiative for each upload method to Secured Mail Docket Hub.
To read our full communication, click here: The JIC Initiative
To find out more or to opt into the initiative please contact your dedicated Secured Mail Account Manager or call our team 0330 05 35 900 or email JIC@securedmail.co.uk.
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