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Royal Mail First Time User Scheme

Direct mail is an audience favourite, with some mail staying in the home for up to 16 days! So if you’re looking to trial new markets or simply ready to advertise to your audience the first time user scheme could be for you.

If your business is new to direct mail or you haven’t sent out an advertising mail campaign in the last 24 months, work with Secured Mail we’ll help you onto the First Time User Incentive and you’ll earn postage credits to cut your mailing costs. So what are you waiting for?

The facts

• It must be your first time mailing an advertising mail campaign or if you haven’t mailed an advertising mail in the last 24 months you are eligible to take part

• Minimum of 10,000 items per mailing

• 4p and 15p postage credit per item for postings made by the 30 June 2017

• 2.5p and 9p postage credit per item for postings made after the 30 June 2017.

• You can send up to 3 advertising campaigns on this scheme, each of which may last for up to 2 months.

• Applications are open from 27th March 2017

• Offer subject to full terms and conditions

Getting started – applying

To apply for this offer please download and complete the application form and send to groupincentive@royalmail.com

If you have any questions or need assistance completing the form your dedicated Secured Mail Business Development Manager is ready to help.

Services and postage credit rates – the eligible list

Format Royal Mail Wholesale Product Description Weight Range Postage Credit rate until 30th June 2017 (p) Postage Credit rate from 1st July 2017 (p)
Letter Access STD Advertising Mail 70 Mailmark 0-100g 4.0 2.5
Letter Access STD Responsible Mail (ENT/ INT) 70 Mailmark 0-100g 4.0 2.5
Large Letter Access STD Advertising Mail 70 Mailmark 0-100g 0.0 0.0
Large Letter Access STD Responsible Mail (ENT / INT) 70 Mailmark 0-100g 0.0 0.0
Large Letter Access STD Advertising Mail 70 Mailmark 101-250g 7.5 4.6
Large Letter Access STD Responsible Mail (ENT / INT) 70 Mailmark 101-250g 7.5 4.6
Large Letter Access STD Advertising Mail 70 Mailmark 251-500g 10.0 5.7
Large Letter Access STD Responsible Mail (ENT / INT) 70 Mailmark 251-500g 10.0 5.7
Large Letter Access STD Advertising Mail 70 Mailmark 501-750g 15.0 9.0
Large Letter Access STD Responsible Mail (ENT / INT) 70 Mailmark 501-750g 15.0 9.0
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"Secured Mail understands our business, its needs and the best solutions to meet them."


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